'A lioness doesn't need to roar, to keep the crowd in AWE!' Connecting with the true 'AWE & WONDER' of a lioness our brand embodies & symbolises the quintessential features of female power, majesty, grace, courage and fearlessness. The inclusion of a traditional North American Indian headdress; in our brand imagery, represents our unwavering commitment to cultural sensitivity, diversity, inclusiveness and spirituality - connecting with the 'warrior spirit' that lies within every lioness. We strive to be 'Fierce & Fearless' by being... AUTHENTIC - COURAGEOUS - BOLD - RESILIENT- AUDACIOUS - COMPASSIONATE - INCLUSIVE - UNFORGETTABLE - HUMBLE - INSPIRING
Our mission through the power of sport & football, is to inspire and empower girls/young women to unleash their TRUE INNATE potential to become the best version of themselves, both on and off the pitch. We believe in providing a safe, inspiring, inclusive and nurturing environment for all to unleash their emotional intelligence, build resilience, courage and learn essential character traits to become the next generation of women leaders.
We aim to create a community where every girl/young female has the opportunity to be authentic, self confident, self assured, resilient and become a courageous individual. We envision a society where everyone is valued, recognised and respected for who they are, and provided equal opportunities to succeed in all areas of life. Leveraging the power of sport; specifically football, we aim to help those lives we touch break down barriers, smash through glass ceilings, overcome fears and unleash their inner lioness to accomplish greatness - true authenticity. At Future Lioness girls/young females will be ready to take on the world becoming trailblazers for future generations to come.